Ahead of our seminars in September and October, we’ve compiled some quick tips to help you win business with your bids and presentations.
Improve your writing style
- Use shorter paragraphs. Ideally, they should be 4 lines max, so people can skim read quickly
- Use shorter sentences. 1-1½ lines long is ideal. If they’re longer, you’re probably joining two shorter sentences with “and”, “but” or “so”.
- Ensure your titles are interesting and personalised. An easy way to do this: imagine your current title is “Our Proposal” (this is your agenda) and you’re writing to someone who wants to free-up staff time (the benefit to them), insert “how” before and the benefit to them after. So “Our proposal” becomes “How our proposal will free-up your staff’s time”.
Improve your slides
- Make the titles better. Use the technique mentioned above – create interesting, personalised titles.
- Cut back on content. The easiest way to do this:
- write the full version with word-y slides
- print this out so you have a set of speaker notes
- press “delete” a lot, leaving only the key points
- Use visuals. You don’t have to use drab bullet points. Communicate your points as a flowchart, a bar chart, a pie chart…a picture speaks a thousand words!
Write better proposals
- Where possible, send them late, not early. Do your selling verbally – that’s more persuasive than any document could ever be. Then send your proposal which confirms what has been agreed, rather than doing the selling for you.
- Put the price at the end, after you’ve listed all the value you’ll bring. This puts your price in a better light. It also puts it in context. Saying ‘it costs €100,000’ before saying what ‘it’ is makes the number meaningless.
- Agree the proposal headings with the buyer. Nothing highlights poor scoping more than the buyer saying “This isn’t the information I need. And if you can’t get the document right, I doubt you can do the project”. Also, knowing the headings makes it easier and quicker for you to write.
Need help with a tender right now?
If your tender deadline is fast approaching, get in touch and we can help!